CRMBuilt around your products

From first message to loyal customer.

LR3 CRM pulls WhatsApp, email and website enquiries into one inbox, turns conversations into leads, runs a separate pipeline for every product — and starts onboarding the moment a deal is won.

Request a demoSee how it works
  • Omnichannel inbox
  • Per-product pipelines
  • Customer lifecycle
  • Role-based access
Pipeline board for one product with New Enquiry, Contacted, Documents, Verification and Approved columns
Relationship matrix card on a customer profile
Toast: contact successfully converted to a lead

Leads arrive from

  • WhatsAppMeta Cloud API & Sparrow
  • EmailIMAP / SMTP, threaded replies
  • FacebookLead source
  • Website formsAPI-key webhook
  • WebhooksIdempotent lead ingest
  • Call logsSigned PBX webhooks
  • ImportValidated bulk upload

Your customers talk to you everywhere.

Chats in one app, emails in another, leads in a spreadsheet, onboarding on a checklist nobody updates.

Now it’s one system.

One inbox, one pipeline per product, one record per customer — owned by the right person.

  • WhatsApp chats
  • Email threads
  • Website form
  • Leads.xlsx
  • Call notes
  • Onboarding checklist
  • KYC_final_v2.pdf
  • Who owns this lead?

LR3 CRM

Your organization’s workspace

  • Inbox

    Every channel

  • Pipeline

    Per product

  • Lifecycle

    After the sale

How LR3 works

One record, from the first hello to onboarded.

Six moments every customer passes through — each one a real screen in LR3.

  1. Capture

    Every message lands in one inbox.

    WhatsApp, email, Facebook and website enquiries arrive in a shared, real-time inbox — filtered by channel, with unread counts and replies routed back to the right place.

    • Live over WebSockets
    • Reply with text or files
    • Multiple accounts per channel
    LR3 CRM shared inbox with a conversation open and channel filters for Email, WhatsApp and Facebook

  2. Convert

    Turn a conversation into a lead.

    One click moves a contact into your pipeline. Pick the products they asked about and LR3 opens a separate deal for each one.

    • One deal per product
    • Individual or company leads
    • Cold, warm or hot
    Convert to lead dialog asking which products the contact is interested in

  3. Assign

    The right teammate, automatically.

    Assign by hand, rotate round-robin, or set smart rules that route new deals by an agent’s wins or current load.

    • Round-robin rotation
    • Smart assignment rules
    • Per-product agent rosters
    Assigning an inbox conversation to a teammate from the Assign to dropdown

  4. Track

    A pipeline for every product.

    Each product runs its own board with stages you define. Rename, reorder and require a note before a deal can move on.

    • Configurable stages
    • Grouped or spreadsheet view
    • Open, won and lost at a glance
    Pipeline board for one product with New Enquiry, Contacted, Documents, Verification and Approved columns

  5. Win

    Close the deal. Get a customer.

    Mark a deal won and the lead becomes a customer — no re-keying. Lost deals keep their reason and can be reopened when the prospect comes back.

    • Automatic lead → customer
    • Lost reasons captured
    • Reopen lost deals
    Lead record with every pipeline stage done and Mark as Won available

  6. Onboard

    Onboarding starts on its own.

    Winning kicks off that product’s lifecycle checklist. Track progress per product, keep documents on the record, and see what’s blocked or overdue.

    • Lifecycle per product
    • Documents on the record
    • Churn and reactivate per product
    Customer profile with per-product lifecycle progress, relationship matrix, documents and metadata

AOmnichannel inbox

One inbox. Every channel.

The problem
Enquiries are split across WhatsApp, email and web forms. Replies go out from personal phones and nobody knows who answered what.
With LR3
Connect your channel accounts once. Messages become shared conversations you can assign, reply to from LR3 and convert into leads — without leaving the thread.
  • WhatsApp via Meta Cloud API or Sparrow
  • Email over IMAP / SMTP with threading
  • Website forms & API-key webhooks
  • Real-time updates and unread counts
LR3 CRM shared inbox with a conversation open and channel filters for Email, WhatsApp and Facebook
Convert into a lead dialog with products selected

BPer-product pipelines

A deal for every product they want.

The problem
One customer interested in three products becomes one messy deal — and nobody can tell which product is stuck.
With LR3
LR3 opens a pipeline per lead and product. Each product has its own stages, its own agents and its own outcome, so one can be won while another is still in follow-up.
  • Stages you add, rename and reorder
  • Require a note to move a stage
  • Round-robin and smart assignment
  • Lost reasons, reopen and archive
Pipeline board columns with lead cards

Assignment

ManualRound-robinSmart

Pick a teammate

CCustomer lifecycle

The sale is where the work starts.

The problem
After a deal closes, onboarding lives in spreadsheets and memory. Documents go missing and steps get skipped.
With LR3
Each product defines a lifecycle of phases, steps and required documents. Winning a deal starts it automatically, blocked steps stay blocked, and overdue work is obvious.
  • Phases, steps and requirements
  • Dependency-gated progress
  • Documents stored on the record
  • Churn and reactivate per product
Customer product list with lifecycle progress per product

Lifecycle · one product

phases → steps → requirements

  1. 1

    Onboarding

    Completed
    • Contract signed
    • Document verified
  2. 2

    Financials

    Started
    • Payment received
    • Invoice sent
  3. 3

    Service

    Pending
    • Kick-off call
    • First review

Service waits until Financials is complete — dependencies are enforced.

Example phases from LR3’s default lifecycle. Every product can define its own.

AI, where it helps

Intelligence on top of your real records.

Not a chatbot bolted to the side. AI in LR3 reads the same organization-scoped data your team works with.

Call intelligence

Illustrative example

Every call, summarised.

Phone systems post call logs to LR3 over signed webhooks. Each call is stored with an AI summary, whether it was resolved, and a satisfaction score — plus per-caller history.

Inboundsales-lineAnswered

AI summary

ResolvedSatisfaction

MCP server

Illustrative example

Ask your CRM in plain language.

LR3 ships a Model Context Protocol server so AI assistants can look up leads, customers, products and pipeline stages — read-only, authenticated, and scoped to your organization.

›

calling get_leads

✓ read-only · scoped to your organization

  • get_my_profile
  • get_leads
  • get_lead_detail
  • get_customers
  • get_customer_detail
  • get_products
  • get_pipeline_statuses

The platform underneath

Built for teams that need control.

Every record belongs to one organization and is invisible to others. On top of that: roles, hierarchy, audit and reporting.

Roles & permissions

Everyone sees exactly what they should.

Access is set per module, per action and per scope. People can hold several roles; the most permissive scope wins. Lists filter themselves.

Scope for Leads · read

create · read · update · delete

Only records assigned to me

  • Leads
  • Customers
  • Lifecycle
  • Products
  • Inbox
  • Reports
  • Forms
  • Users & roles

Reporting hierarchy

Teams see their team.

A manager with team scope sees everyone who reports to them — at any depth.

Activity log

A full audit trail.

Meaningful actions are recorded with who did what, and what changed.

Bulk import

Bring your list.

Leads or customers from a file, validated row by row.

  1. Pending
  2. Parsed
  3. Imported

Failed rows are reported, never silently dropped.

Dashboard & reports

Know where things stand.

Headline counts on the dashboard, plus permission-gated reports filterable by date, product and category.

  • Leads by product
  • Lead status summary
  • Conversion rate
  • Agent performance
  • Follow-ups due today
  • Ageing report

Custom fields

Each product asks its own questions.

  • Text
  • Number
  • Date
  • Boolean
  • Email
  • URL
  • Dropdown

Tasks & follow-ups

Nothing slips.

Tasks, notes, scheduled follow-ups and in-app notifications for assignments and lifecycle events.

Follow-ups due today

Pricing

Simple pricing that grows with your team.

A base annual license plus a monthly fee per licensed seat. All amounts in Nepali Rupees (NPR).

Starter

Up to 10 seats

Rs 25,000

base annual license

Per seat / month
Rs 1,000
Renewal base license
25% off
Customer records
Up to 50,000
Most teams

Business

Up to 25 seats

Rs 2,00,000

base annual license

Per seat / month
Rs 1,000
Renewal base license
25% off
Customer records
Up to 2,00,000

Enterprise

More than 25 seats

Rs 3,00,000

base annual license

Per seat / month
Rs 2,000
Renewal base license
25% off
Customer records
Unlimited
Seat fee applies to
All seats

Estimate your annual cost

Starter

8

Starter

20,000

Plan

Set by seats and records

Starter

Base annual license
Rs 25,000
Seat fee (8 × Rs 1,000 × 12 months)
Rs 96,000
Year one
Rs 1,21,000
Renewal base license (25% off)
Rs 18,750
Each renewal year
Rs 1,14,750
Talk to us about Starter

Renewal base license is charged at 25% off the public base license price in effect at the time of renewal. Renewal estimates use today’s prices. The Enterprise seat fee applies to all seats.

Stop juggling tools. Start closing the loop.

Bring your conversations, pipelines and onboarding into one place. See LR3 with your own products and stages.

Request a demo

We’ll walk you through LR3 with your use case.

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